Patrick Kal is a freelance social media marketing consultant with a decade of successful experience in social media content creation, community engagement and strategy.

Patrick’s career highlights include leading the social media activity for ESPN, (EMEA & NA) which included the first wave of athlete social takeovers, launching ESPN’s Instagram channels, collaborating with Marvel and Disney and providing consultancy for Deloitte and Accenture. He now currently specialises in the automotive sector, applying his experience and insights for a number of global car and motorsport brands such as BMW, MINI, Alfa Romeo, Opel, Jeep, Red Bull and McLaren Racing.